Resinorte has just launched the “From hand to hand to the glass bin” campaign, an initiative developed with the support of Sociedade Ponto Verde, which aims to boost the recycling of glass packaging in the HORECA sector (hotels, restaurants and cafés). The campaign comes at a time when Portugal is seeking to increase glass recycling rates and meet the European target of 75% recycling of this material by 2030. Through this initiative, Resinorte aims to raise awareness among commercial establishments about the correct separation of glass packaging and to facilitate its disposal by implementing, on the ground, solutions tailored to their needs. The initiative aims to reach 500 commercial establishments in the municipalities of Vila Nova de Famalicão, Guimarães, Fafe, Vizela, Santo Tirso and Trofa.

On International Recycling Day, celebrated on May 17th, we remember that every gesture counts and every choice matters. Therefore, we highlight the Tons of Help campaign, a solidarity initiative that combines recycling with social responsibility, which made it possible to grant more than €114,000 to social solidarity institutions last year, in the form of financial compensation for recyclable material delivered to Resinorte's facilities. These amounts allowed us to positively impact and support 39 institutions that participated in the campaign. The EGF's Tons of Help campaign is aimed at social and non-profit institutions in Portugal and is available in Resinorte's area of ​​operation, regionally, and in approximately 60% of the national territory, through the 11 concessionary companies of the EGF group. 874 tons of waste sent for recycling Throughout 2025, the institutions that participated in this campaign sent more than 874 tons of packaging for recycling: 571 tons of paper/cardboard, 214 tons of plastic/metal, and 89 tons of glass. Each entity receives monetary compensation, depending on the quantity and flow of material delivered to the EGF companies' facilities.

There are goals that seem impossible until everyone starts achieving them. It is from this idea that “Together We Make the Impossible” was born, EGF's new communication concept for 2026, developed in partnership with White Way. More than a campaign, this concept is a permanent invitation to everyone's participation: citizens, municipalities, partners, companies, schools, and communities. An invitation to recycle more, separate better, and look at small daily gestures as part of a larger mission: building a more sustainable future for the country and the planet. In a sector undergoing profound transformation, marked by increasingly demanding environmental goals and the need to accelerate the transition to a more circular economy, EGF reinforces its commitment to closer, more positive, and mobilizing communication. Through its 11 dealerships, present from north to south of the country, the company wants to make sustainability clearer, more human, and more present in people's real lives. The creative concept stems from a simple and powerful paradox: the impossible begins when everyone does their part. Separating packaging, recycling a bottle, placing waste in the correct recycling bin, or participating in an environmental initiative may seem like a small gesture. But when multiplied by thousands of people, this gesture gains scale, generates impact, and brings the country closer to its environmental goals.